Rockford, MI based Wolverine came to us not only once, but twice to design their New York City pop-up & then permanent store in Nolita.
Wanting to test out a new retail concept, iconic boot brand, Wolverine was smart to choose Elizabeth Street in Nolita, NYC. Originally scheduled to open for just a six month stint, the pop-up shop’s success has lead to a permanent store location just a few shops down from the original pop-up. After a quick trip to the brand’s original tannery where we sourced lumber, vintage dollies & about 200 shoe lasts, we spent a few days on the road sourcing new and vintage fixtures and props before getting the store open in just 4 short weeks. Additionally, we assisted the brand in creating their inaugural buy that would complement both the 1000 Mile and 1883 collections. Winner of 4 A.R.E. awards including Store of the Year.